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Hornet Stings with Campbell’s Soup

Hornet Stings with Campbell’s Soup

The CG in this spot is beautifully rendered, giving a nostalgic warm feeling normally missing in motion graphics pieces. Hornet explains the process:

The actual beauty shots of the soup were filmed, and then incorporated into the CG world. The background elements were treated in a stylized painterly manner, while the growing vegetables were built as photo-real constructions. The interactions between the multifaceted elements stage a rich and vibrant world within Campbell’s farmland. Dynamic camera movements, faithfully portrayed beauty shots and realistically built CG vegetables are skillfully intertwined within this illustrated landscape of rolling hills and sprawling cornfields.

A single camera move brings the viewer on a visually delightful journey from the farm to the bowl.

Check Out the Video Here

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