Engaging your team with what they need to know - when and where they need to know it

The Story of Stuff

The Story of Stuff

A great use of video and a minimalist aesthetic to capture the audience’s attention.

The site explains itself in the following way:

The Story of Stuff Project was created by Annie Leonard to leverage and extend the film’s impact. We amplify public discourse on a series of environmental, social and economic concerns and facilitate the growing Story of Stuff community’s involvement in strategic efforts to build a more sustainable and just world. Our on-line community includes over 150,000 activists and we partner with hundreds of environmental and social justice organizations worldwide to create and distribute our films, curricula and other content

This is the perfect example of using direct address properly and effectively. Annie is clear and concise, and her presence keeps you interested in a way that is much more engaging than if there was just motion graphics. The illustrations are minimal and simple, keeping the content focused rather than confusing the viewer with a large amount of statistics.

Check out the Story of Stuff

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